Sustainable Solutions for Business, Management, and Economics

Conference Organisers

For over 25 years, MSM has maintained a rich partnership with Nanjing University, starting the first MBA programme (the so called, Sino-Dutch Programme) in 1998. The joint MBA programme has been ranked among Top 10 of the Most Influential Sino-Foreign Collaborative MBA programmes for many years. Since the start of the partnership, over 2000 innovative talents successfully graduated from the Sino-Dutch programme jointly offered by MSM and Nanjing University, ready to compete and cooperate in an international environment. MSM and Nanjing University jointly offer an Executive MBA with specialisations in International Business and Innovation Management, and Healthcare Management. 

Maastricht School of Management

Maastricht School of Management (MSM) is part of the Maastricht University (UM) School of Business and Economics (SBE), located in the city of Maastricht, the Netherlands. With a successful track record of more than 70 years in global management education and international development, MSM has built a large network of students, alumni and partners across the globe. MSM has educational and project partnerships in more than 50 countries around the world. MSM alumni occupy top positions in business, government and academia. MSM is a unique institute with a firm commitment to both development and education.

Expert Centre on Emerging Economies
Through its Expert Centre on Emerging Economies (ECEE), MSM provides capacity strengthening for a multitude of different clients worldwide. The Centre focuses on the role of international and local businesses in promoting economic growth and sustainable development to low income and lower-middle income countries. The Centre brings together experts and partners from around the world with backgrounds in international business, economics, agriculture, social development, policy and sustainability. Together these experts have extensive consulting and research experience on a wide range of interrelated issues, including corporate social responsibility, multinational enterprises, private sector development, development cooperation, sustainable development, competitiveness, leadership, regional integration, government-business-university stakeholder interactions, entrepreneurship, and value chain analysis.

Management Education
MSM offers Master in Management, MBA and Executive PhD degree programmes, as well as short executive courses. MSM delivers its practice-oriented degree programmes on location in Maastricht and through partnerships around the world such as China, Hungary, Indonesia, Kuwait, Romania. MSM’s management programmes provide a diverse and stimulating learning experience with students coming from many countries, professional backgrounds and areas of interest. MSM also offers global custom programmes that are dynamic and powerful learning experiences, fully tailored to the needs of the client organisation.

MSM at a Glance
• Part of Maastricht University (UM) School of Business and Economics (SBE) with Triple Crown accreditation.
• Successful track record of more than 70 years in global management education and international development
• With a footprint in emerging and developing economies
• More than 25 years partnership with Nanjing University (NJU)
• Educational and Project partnerships in 50 countries around the world
• Vast experience in developing and implementing complex long- and short-term projects
• More than 25.000 alumni around the world
• Located in the heart of Europe 

Nanjing University

Nanjing University, located in the historic city of Nanjing, has played a significant role in the development of China for over 120 years. Since its establishment in 1902, it has reached numerous milestones. As one of the nation’s oldest comprehensive universities, Nanjing University consistently ranks among the top universities in China and remains at the forefront of Chinese higher education. Nanjing University offers a wide range of programmes, from science, engineering, and medicine, to art, humanities, and social sciences.

Nanjing University Business School (NJUBS)
Nanjing University Business School (NJUBS) holds a distinctive position in Chinese business education by combining deep historical foundations with the resources of a leading research university. Since its establishment in 1988, NJUBS has progressively developed a structure with multiple disciplines coordinating and advancing together. NJUBS is a multidisciplinary institution with over 4,790 students, offering 11 undergraduate, 17 postgraduate, and multiple doctoral programs focused on economics and management.

The School is dedicated to cultivating first-class talent and producing high-impact research, contributing to Nanjing University's reputation as a leading Chinese institution. Committed to the mission “Advancing Frontiers of Business Knowledge, Empowering Students Potential, Shaping Future Society”, Nanjing University Business School strives to become a leading domestic and world-class business school. 

Join the conference via Zoom

To join the online Academic Conference,
please use the link button below.

Please note that this is the Zoom link for the whole conference. In case you do not use Zoom yet, make sure you create a (free) Zoom account before the event takes place. Please create the account/login with the same email address that you have registered for the parallel sessions where the papers are being presented. 

House Rules

We are expecting a large number of attendees. That is why we would like to ask you the following:
• Keep your microphone muted. Your microphone will be put on mute by default when you enter the session.
• Use the Q&A box to ask questions during the keynote speeches:
if questions pop up during the keynote speeches, don’t hesitate to ask them right away but make use of the Q&A functionality. The speaker will answer your question during the live Q&A.
• Use the Chat box to ask questions during the paper presentations:
If questions pop-up during the paper presentations in the breakout room, please ask them by using the Chat functionality. The paper presenter will answer your question after the presentation during the live question and answer session.
• Raise your hand button. If you prefer to ask a question verbally during the Q&A or paper presentation directly to the keynote speaker or paper presenter, click Raise Hand in the webinar controls in Zoom. The host will be notified that you have raised your hand. If the host allows you to talk and if time allows, you may be unmuted by the meeting host.
• Switch on your camera. Non-verbal cues are an essential part of communication that gets left out without the ability to see someone. Turning on your camera during a conference allows you to maximise the communication channel adding more sentiment and expressions that spice up the discussion.

Please note
The plenary sessions of the Academic Conference will be recorded, the parallel break-out sessions will not be recorded.